FUEL: Sexy science, braille fonts and Barbie

erwin
erwin

Welcome back to FUEL, your bi-weekly inspiration from the Thompson Studio.

Here’s what’s in store this week:

– Design makes science sexy
– FREE new hyper-legible font
– How Barbie cured COVID

Images of designs by Erwin Poell, on the covers of scientific journals

Health, redesigned

Think science is boring? Think again. This week we’re paying homage to Erwin Poell, a designer who used abstract graphic design to turn the covers of scientific journals into works of art. His work for pharma company Boehringer Mannheim 1965-72 succeeded both in drawing readers into detailed medical journals with his interpretations of complex subjects, and also creating intriguing design classics, that adorn walls around the world even today. So remember, a brief is only as boring as you make it.

Can graphic design save your life?

The n+m covers

Braille Institute Flyer

A closer look at inclusivity

It’s one thing to say you’re inclusive, but are you creating experiences for your customers and users that REALLY allow everyone in? Well, a new typeface from Braille Institute is here to help. The font, Atkinson Hyperlegible, is designed to increase legibility and comprehension for people with low vision. It’s available for free download and as a Google Font. Could you incorporate inclusive assets into your brand?

Explore the font

Doctor barbies

Barbie cures COVID

Professor Dame Sarah Gilbert, the vaccinologist behind the Oxford COVID vaccine, has been immortalised in Barbie form, to help inspire a generation of young women to see that a different type of womanhood is open to them. Mattel have also recognised five other STEM heroes, including a biomedical researcher and medic.

Some might argue that it’s a token move, but as Billie Jean King said:

“You have to see it to be it”...

Meet your new heroes

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Vulva Illustration reading Love Your Vulva
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Laptop glowing onto a black desk
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0113 232 9222
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
Certified B Corporation
Certified B Corporation
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
0113 232 9222
Certified B Corporation