Transforming brands for 40 years

ThreeTenSeven (formerly Thompson Brand Partners — read more about our name and rebrand) is an award-winning brand transformation consultancy specialising in health and wellbeing. Established in 1984, we have spent four decades refining our craft, and we’re awarded by the DBA’s Design Effectiveness Awards, D&AD, DesignWeek and many more. Our mission is to do business in an ethical, fair and responsible way.

We are in the business of creating change and driving growth, through our work with health-focussed businesses and wellbeing-centric projects. We primarily work with clients at critical moments of change, delivering eight core work programmes that support brand recovery, recentering and rejuvenation, M&A and new brand launches, as well as innovation and accelerated expansion.

Our consultants have exceptional expertise in brand strategy, management consultancy and culture change. We lean on insights from deep research, market analysis, co-production methods and behavioural psychology, pairing that insight with commercial acumen, for creativity that wows and delivers serious change.

Through continued learning and research, we have deep understanding of what matters to people, patients and businesses in health and wellbeing, and how to build meaningful brands and communicate effectively in this space. As a team we stay at the forefront of health trends and try as much as possible to bring it into our own lives, too (though we won’t ever say we’re perfect).

Our portfolio spans the NHS, charities such as Mind and global health organisations, plus education and health tech. We also work with select clients in other sectors, whose values and approach to wellbeing align with our own, and where we can bring real value.

The result is a body of work made up of brands with people and planet at their heart. Brands that people want to have in their lives. That make them feel better, about themselves and about the world. And brands that always deliver positive results.

"There are only three colours, ten digits, and seven notes; it's what we do with them that's important"

So what about our name? ThreeTenSeven is inspired by a quote from entrepreneur Jim Rohn. It neatly captures our shared belief in the transformative potential of creativity, and has inspired a graphic identity and logo system that brings this to life.


Brand architecture
New brand development
Brand mergers & acquisitions
Systemisation, brand management & governance
Innovation and accelerated expansion



  • NHS Leadership Academy
  • Women In Sport
  • openEHR
  • Psyomics
  • NHS West Yorkshire ICB
  • MPS
  • NHS Digital
  • NHS England
  • Mind Forward Alliance
  • MindForward Alliance


  • Mind the Gap
  • United for Global Mental Health
  • Young Epilepsy
  • Thirsty Planet
  • Brook
  • East Street Arts
  • Mind
  • Northpoint


  • CEG

Retail + FMCG

  • Top Cashback
  • Cromwell
  • Arco
  • Cold Bath Brewery
  • Keelham Farm Shop
  • Bax Botanics
  • Harrogate Spring Water
  • Safeway
  • Morrisons

Public sector

  • University of Leeds
  • London 2012 Olympics
  • YPO
  • Welcome to Yorkshire
  • Leeds City Council

Professional services + finance

  • Fontsmith
  • Newcastle Building Society
  • James Heal
  • Leeds Building Society
  • Walker Morris
  • Axiologik


Insight and discovery

  • Horizon-scanning
  • 360 brand and experience audits
  • Internal / external audience engagement
  • Research and diagnosis


  • Positioning and proposition
  • UX strategy
  • Values and culture
  • Stakeholder alignment
  • Employee value proposition
  • Brand purpose, vision and mission
  • Brand and portfolio architecture


  • Visual identity design
  • Design systems
  • Guidelines and playbooks
  • Art Direction
  • Campaign identity
  • Employer brand
  • Naming & straplines
  • Messaging frameworks
  • Verbal identity principles and guidelines
  • Copywriting

Communications design

  • Creative direction, brand management and guardianship
  • Digital design (UX and UI)
  • Environments and interiors
  • Experiential design
  • Content design/artwork including video, digital ads/social assets, motion graphics, print, wayfinding, events collateral, packaging

Evaluation and optimisation

  • Brand monitoring, audits and diagnosis
  • Brand evolution and design systems
  • Culture change
  • Horizon-scanning



DBA Effectiveness Gold



Drum Design

Drum Roses

If you value innovation and growth that’s good for business, for people and communities, we should talk.

Recent work

All projects
0113 232 9222
The Old Stables
Springwood Gardens
Certified B Corporation
Certified B Corporation
The Old Stables
Springwood Gardens
0113 232 9222
Certified B Corporation