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Blog
Reimagining a classic
Modernising and bringing order to a rapidly changing brand, steeped in history.
Insights
Balancing short-term and long-term impact in healthy behaviour change campaigns
MD Rachel Cook's thoughts on shifting campaign assessment models to balance impact on healthy behaviour change campaigns.
Blog
Smoking cessation campaigns: harnessing audience insight and behavioural theory for long-term smoking cessation
Delivering nuanced campaign messaging using behavioural theory for long-term smoking cessation outcomes.
