In our previously published white paper, we talked about the dramatic digital transformation of the health and wellbeing sector – how it’s shifting delivery through the rapid adoption of new digital tools, and giving people the power and the means to manage their own health. COVID-19 has accelerated this transformation, forcing people to access healthcare through channels other than the doctor’s surgery or the consulting room.
At the same time, throughout lockdown, the trend has been for people to look inwards, to reflect on their own health and wellbeing and to take steps actively to manage it, often turning to technology to support them. In this increasingly digital, post-COVID world, the way that brands adapt to the new reality has become more important than ever.
In the end, the winners will be those with a clear purpose expressed visually and verbally in a way that truly engages with consumers, inspiring trust and loyalty.