FUEL: A come-petition, Myopia and Japanese design

screen
screen

Hello and welcome to the second edition of FUEL, your bi-weekly dose of inspirational nitro from the Thompson studio.

Here's what's going on this week:

  • A Shanghai sperm bank's healthy sperm competition.
    A come-petition?
  • A digital solution to prevent digitally-induced myopia in kids
  • A uniquely Japanese take on health and wellbeing publications

Here goes...

Peeled banana

Come again!

The Human Sperm Bank of Shanghai is running a contest to see who... *ahem* has the best quality sperm. They're encouraging young men to donate sperm samples over a series of months. These are then assessed for sperm count and motility (swimming skills). The lucky winners are announced every month (no names though) and participants win cash prizes too.

The comp has the dual purpose of promoting reproductive health and recruiting donors. It comes (sorry) at a crucial time as studies show declining sperm counts across the globe, with China especially reporting a decrease in quality.

A click of the wrist

Two children playing with mobile phones

Screen saver

'Get off that screen, you'll go cross-eyed!' comes the cry of parents across the globe. But, as well as the fear of losing kids in the digital abyss, there's a compelling reason to cut down on screen time. Short-sightedness (myopia) in kids is exacerbated by prolonged screen sessions.

Fighting fire with fire, Berlin start-up Dopavision has devised a gaming app which is designed to prevent myopia. The app, MyopiaX, uses light signals to target cells in the retina and stimulate the release of dopamine – abnormal dopamine levels have been linked to the development of myopia. It's a bright idea, and one that's earned the company 12 million Euros in Series A funding.

Dopavision.com

Various front covers of Health Graphic Magazine, produced by Japanese pharmacy company Aisei

Turning Japanese

Health Graphic Magazine is a wonderfully off-beat publication produced by Japanese pharmacy company Aisei. Every issue is focused on a particular health topic and features 20-odd pages of eccentric graphic design that no one pulls off quite like the Japanese.

Covers depict the theme for the issue — the wrestler holding the woman in a headlock is about headaches; the peach introduces an issue dedicated to constipation. Even if you you can't be bothered to feed it through a translator app, wander freely through the archive and enjoy the weird and witty visuals.

Aisei.co.jp

More views

All views
Group of people chatting at the table in an office setting
Group of people chatting at the table in an office setting
Insights

ThreeTenSeven Quarterly: Brand purpose

We created the ThreeTenSeven Quarterly as a way of capturing some of the latest trends that are shaping brand and culture, and arranged them into a little read for you.

Close up of a corner of a van which is blue and orange, with a large C icon and the words Keeping Industry Working just visible
Close up of a corner of a van which is blue and orange, with a large C icon and the words Keeping Industry Working just visible
Blog

Brand launch for tools supplier Cromwell

We’re pleased to share our recently completed rebrand of Cromwell – the leading international supplier of industrial tools and equipment.

Crushed plastic bottles on an orange background
Crushed plastic bottles on an orange background
Blog

Small changes to become a more eco-conscious agency

Everyone here at ThreeTenSeven is invested in making small changes to reduce our impact on the planet. The biggest opportunity we have for changing things is right in our office.

0113 232 9222
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
Certified B Corporation
Certified B Corporation
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
0113 232 9222
Certified B Corporation