FUEL: A come-petition, Myopia and Japanese design

screen
screen

Hello and welcome to the second edition of FUEL, your bi-weekly dose of inspirational nitro from the Thompson studio.

Here's what's going on this week:

  • A Shanghai sperm bank's healthy sperm competition.
    A come-petition?
  • A digital solution to prevent digitally-induced myopia in kids
  • A uniquely Japanese take on health and wellbeing publications

Here goes...

Peeled banana

Come again!

The Human Sperm Bank of Shanghai is running a contest to see who... *ahem* has the best quality sperm. They're encouraging young men to donate sperm samples over a series of months. These are then assessed for sperm count and motility (swimming skills). The lucky winners are announced every month (no names though) and participants win cash prizes too.

The comp has the dual purpose of promoting reproductive health and recruiting donors. It comes (sorry) at a crucial time as studies show declining sperm counts across the globe, with China especially reporting a decrease in quality.

A click of the wrist

Two children playing with mobile phones

Screen saver

'Get off that screen, you'll go cross-eyed!' comes the cry of parents across the globe. But, as well as the fear of losing kids in the digital abyss, there's a compelling reason to cut down on screen time. Short-sightedness (myopia) in kids is exacerbated by prolonged screen sessions.

Fighting fire with fire, Berlin start-up Dopavision has devised a gaming app which is designed to prevent myopia. The app, MyopiaX, uses light signals to target cells in the retina and stimulate the release of dopamine – abnormal dopamine levels have been linked to the development of myopia. It's a bright idea, and one that's earned the company 12 million Euros in Series A funding.

Dopavision.com

Various front covers of Health Graphic Magazine, produced by Japanese pharmacy company Aisei

Turning Japanese

Health Graphic Magazine is a wonderfully off-beat publication produced by Japanese pharmacy company Aisei. Every issue is focused on a particular health topic and features 20-odd pages of eccentric graphic design that no one pulls off quite like the Japanese.

Covers depict the theme for the issue — the wrestler holding the woman in a headlock is about headaches; the peach introduces an issue dedicated to constipation. Even if you you can't be bothered to feed it through a translator app, wander freely through the archive and enjoy the weird and witty visuals.

Aisei.co.jp

More views

All views
Laptop glowing onto a black desk
Laptop glowing onto a black desk
Insights

Inclusivity and the digital health revolution white paper

How brand & comms can help make digital more desirable, easily understood and engaging, for all levels of digital literacy.

Website mockup reading History of Leeds in the making
Website mockup reading History of Leeds in the making
Blog

Covid Diaries: Recording the times

History is being made right now, whichever way you look at it, and much of it deserves to be remembered. We’re glad to be helping the people of Leeds take note of the way Coronavirus is changing the shape of our city with the Covid Diaries project for our long-term clients, CEG.

Woman with a health drink and a set of colourful weights
Woman with a health drink and a set of colourful weights
Insights

Online fitness: 7 tips for creating great live video content

Seven steps to creating great quality fitness content.

0113 232 9222
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
Certified B Corporation
Certified B Corporation
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
0113 232 9222
Certified B Corporation