Creativity that inspires and empowers people to live longer, healthier lives.

NHS 10 year plan, with NHS logo surrounded by a computer nouse, a beating heart icon and a stethoscope
NHS 10 year plan, with NHS logo surrounded by a computer nouse, a beating heart icon and a stethoscope
Insights

The NHS 10 Year Plan: why creativity is crucial to its success

MD Rachel's perspective on the NHS 10 Year Plan & opportunities to enable it through brand, creativity & comms

Illustration portraying behaviour change using blue and black graphical arrows around a circle with a quadrant missing.
Illustration portraying behaviour change using blue and black graphical arrows around a circle with a quadrant missing.
Insights

Balancing short-term and long-term impact in healthy behaviour change campaigns

MD Rachel Cook's thoughts on shifting campaign assessment models to balance impact on healthy behaviour change campaigns.

A scale shows an apple on one side, balanced with GLP-1s on the other side. Attention is drawn to the GLP-1s with arrows and labels such as "Look here", "Be summer ready" and "Fast results".
A scale shows an apple on one side, balanced with GLP-1s on the other side. Attention is drawn to the GLP-1s with arrows and labels such as "Look here", "Be summer ready" and "Fast results".
Insights

Beyond weight loss: how brands are marketing GLP-1s and holistic health in 2025

2025 sees a shift in the way brands market weight loss; from aesthetics to a gateway to better health.

Working across brand, advertising and marketing, we use our deep knowledge of human behaviour to shift perceptions and magnify brand impact.

If you value creative innovation that’s good for business, for people and communities, we should talk.

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NHS 10 year plan, with NHS logo surrounded by a computer nouse, a beating heart icon and a stethoscope
NHS 10 year plan, with NHS logo surrounded by a computer nouse, a beating heart icon and a stethoscope
Insights

The NHS 10 Year Plan: why creativity is crucial to its success

MD Rachel's perspective on the NHS 10 Year Plan & opportunities to enable it through brand, creativity & comms

HLTH Europe 2025 Amsterdam 16-18 June
HLTH Europe 2025 Amsterdam 16-18 June
Insights

HLTH Europe 2025: 5 health trends that matter (and 3 we need to talk about more)

The trends (and blind spots) shaping health innovation this year, according to HLTH Europe.

A scale shows an apple on one side, balanced with GLP-1s on the other side. Attention is drawn to the GLP-1s with arrows and labels such as "Look here", "Be summer ready" and "Fast results".
A scale shows an apple on one side, balanced with GLP-1s on the other side. Attention is drawn to the GLP-1s with arrows and labels such as "Look here", "Be summer ready" and "Fast results".
Insights

Beyond weight loss: how brands are marketing GLP-1s and holistic health in 2025

2025 sees a shift in the way brands market weight loss; from aesthetics to a gateway to better health.

0113 232 9222
The Old Stables
Springwood Gardens
Leeds
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Certified B Corporation
Certified B Corporation
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
0113 232 9222
Certified B Corporation