Creativity that inspires and empowers people to live longer, healthier lives.


The NHS 10 Year Plan: why creativity is crucial to its success
MD Rachel's perspective on the NHS 10 Year Plan & opportunities to enable it through brand, creativity & comms


Balancing short-term and long-term impact in healthy behaviour change campaigns
MD Rachel Cook's thoughts on shifting campaign assessment models to balance impact on healthy behaviour change campaigns.


Beyond weight loss: how brands are marketing GLP-1s and holistic health in 2025
2025 sees a shift in the way brands market weight loss; from aesthetics to a gateway to better health.
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The NHS 10 Year Plan: why creativity is crucial to its success
MD Rachel's perspective on the NHS 10 Year Plan & opportunities to enable it through brand, creativity & comms


HLTH Europe 2025: 5 health trends that matter (and 3 we need to talk about more)
The trends (and blind spots) shaping health innovation this year, according to HLTH Europe.


Beyond weight loss: how brands are marketing GLP-1s and holistic health in 2025
2025 sees a shift in the way brands market weight loss; from aesthetics to a gateway to better health.