Welcome to the latest Fuel blog, giving you more ideas per mile than any other bi-weekly inspirational bulletin. All buffed to a high polish by the team at Thompson.
This week:
– Movember moments
– Branding chronic pain
– London through lockdown
Forward a bit... Forward a bit... And away we go...
More lip for Movember
November is nearly over but there's still time to enjoy some of the campaigns promoting Movember – the annual event to raise awareness of prostate and testicular cancer, and men's mental health. Campaigns like this one, created for Philips One Blade by digital agency Dept. In a series of three shorts, we eavesdrop on a couple of slightly uncomfortable conversations around men's health, each concluding with a common-sense solution. The answer, as you'd expect, is right under your nose.
Pain points
We noted with interest this week the launch of a new brand for Leva, the UK’s first online chronic pain clinic. Founded by a group of pain specialists and using a new approach that combines physiotherapy, psychology and medication, the site aims to help people with chronic pain to manage their own condition. The new identity addresses a central challenge for healthcare brands – how to create a brand that has a sympathetic, human feel but at the same time demonstrates clinical expertise and rigour. At the centre of the scheme, a logo in a loosely triangular form reflects the clinic's unique three-pronged approach to treatment.
Images of lockdown life
With the start of the first UK lockdown in March 2020, photographer Olivia Harris found her work abruptly put on hold. However Harris, whose work has featured in the Guardian, the New York Times and Time magazine, found inspiration in her own London neighbourhood. The scenes she captured reveal how Londoners adapted to new ways of living, working and staying connected. The resulting images are sun-soaked, tranquil and often funny – such as the guy cocooned in a hammock next to the bins, or the impromptu band playing on a rooftop. Now published as a book titled 'Days on Repeat', they present a unique visual record of lockdown life.
Harry says:
“I hope it captures something of what we lived through and what we’ve overcome together. The joys, hardships and absurdities of lockdown.”
