Crisis? What crisis? There's no shortage of inspiration in the latest FUEL blog.
Here's the thing:
– Shopping without sight
– Sustainable period pants
– Mindful Lego for grown-ups
Off we go…
What's in the box? With its current candid-camera style slot, RNIB puts people in a faux discount store to experience what shopping's like for the sight-impaired. WhatsIn Store places sighted consumers in a shop environment with an important difference – the packs are completely anonymous, so customers have no idea what's inside. The baffled responses are hilarious, but the point is a serious one. Everyone should have the right to know what they’re buying. Brands need to design for everyone to help make an inclusive world for blind and partially-sighted people.
There's lots of reasons to love WUKA, a brand dedicated to selling underwear for periods and everyday. For one thing, there's the name, WUKA – wake up and kick ass. Also their products use sustainable fabrics, are ethically made and carbon neutral. (They're also an environmentally friendly alternative to disposable products.) Their portrayal of women is real and inclusive, featuring all body types and trans men too. And they support their customers with period starter packs for young girls and an autism-friendly guide to periods. Is this a sign that periods are no longer seen as polite blue trickles, as they’re sometimes represented in ads? And that they are *gasp* a normal part of life for all women? We hope so.
Building for wellbeing
Go on parents, admit it. The kids are in bed. There's a half-completed Lego City Police Helicopter on the dining room table. The temptation proves too great... OK, maybe it's just me. But still, for many years Lego has recognised the appeal of primary-coloured bricks for grown-ups. Already, it offers a range of kits aimed at adults – its iconic architecture sets for example, and the more challenging (and more expensive) Technics sets. But now, with a series of ads on Instagram, they're promoting Lego directly to adults as a relaxing, mindful and highly creative activity. There's also a strong suggestion it's now cool to be a Brickhead.