Welcome to the latest blog from Fuel, taking you to the bridge with a top three selection of ideas and inspiration remixed by the Thompson crew.
This week:
– Airline seating for wheelchair users
– Fonts take a stand
– Inspired NHS recruitment
Can I count it off...?
Mobility takes flight
London-based transport design studio PriestmanGoode has unveiled Air 4 All, a plane seating system that allows powered wheelchair users to stay in their own chairs for the entire journey. Currently being developed as a prototype, the design concept looks like a regular airline seat, but the seat base flips up to accommodate a wheelchair, with guide rails to position the chair and a locking system to hold it in place. When there's no wheelchair present, the seat works just like a regular airline seat. According to the designers, Air 4 All will give powered wheelchair users equal access to safe, comfortable and dignified air travel, while letting the airline companies maintain their seat count.
Three important words
While many brands and businesses have stepped up to acknowledge Black History Month, as designers and type nerds we're loving what's going on at Open Foundry. The new platform for open-source fonts has used its home page to deliver a timely reminder, while showcasing the range of fonts available.
Live 1,000 lives
A new recruitment ad for the NHS aims to increase applications to the service by highlighting the real-life experiences of front-line workers. The 60-second slot shows the work of midwives, social care staff and other NHS workers accompanied by an emotive voiceover that speaks of the human impact of their life-saving work. 'I have lived 1,000 lives. I am every one of them, and they are me.'
