Welcome back to FUEL, your bi-weekly inspiration from the Thompson Studio.
Here’s what’s in store this week:
– Design makes science sexy
– FREE new hyper-legible font
– How Barbie cured COVID
Think science is boring? Think again. This week we’re paying homage to Erwin Poell, a designer who used abstract graphic design to turn the covers of scientific journals into works of art. His work for pharma company Boehringer Mannheim 1965-72 succeeded both in drawing readers into detailed medical journals with his interpretations of complex subjects, and also creating intriguing design classics, that adorn walls around the world even today. So remember, a brief is only as boring as you make it.
A closer look at inclusivity
It’s one thing to say you’re inclusive, but are you creating experiences for your customers and users that REALLY allow everyone in? Well, a new typeface from Braille Institute is here to help. The font, Atkinson Hyperlegible, is designed to increase legibility and comprehension for people with low vision. It’s available for free download and as a Google Font. Could you incorporate inclusive assets into your brand?
Barbie cures COVID
Professor Dame Sarah Gilbert, the vaccinologist behind the Oxford COVID vaccine, has been immortalised in Barbie form, to help inspire a generation of young women to see that a different type of womanhood is open to them. Mattel have also recognised five other STEM heroes, including a biomedical researcher and medic.
Some might argue that it’s a token move, but as Billie Jean King said:
“You have to see it to be it”...