Welcome to Yorkshire: Cycle England

Driving growth in English cycling tourism

Cycle tourism across mainland Europe has seen incredible growth over the last decade. Around 10% of Germans have been on a cycling trip in the last 3 years — that’s 5.7 million cyclists. However in England, big cycle trips didn't quite make it onto the map. Cycle England, an initiative dedicated to promoting cycle tourism in England, won funding from Visit England to create the ultimate English cycling offer. The brand we created for the project harnesses the enthusiasm for and growing awareness of England as ‘the new cycle tourism destination’ with the ultimate aim of driving investment into these healthy breaks.

Person wearing Cycle England hoody
Person wearing Cycle England hoody
Cycle England branded bike
Cycle England branded cap
Credit: Russell Burton
Two cyclists by the North Sea Observatory
Cycle England branded polo shirt
Cycle England exhibition stand
Branded water bottle and iPad screen
Cycle England leaflet and pull up banner
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© ThreeTenSeven 1984 - 2024

Certified B Corporation
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
0113 232 9222
Certified B Corporation