One step ahead

Walker Morris is one of the leading UK law firms with Tesco, RBS, Ministry of Sound, NSPCC and National Grid among its clients. With an ambition to grow and be seen as one of the very best law firms in the UK, the time was right to increase the levels of investment in their brand and embark on a programme to support their new business activities – effectively keeping them ahead of the game.

Behave like specialists

Our first task was to raise profile, instil confidence in the organisation and portray them as the trusted and respected business they are. The brand identity was refreshed with a more professional colour palette, and a tone of voice that is more approachable, supportive and friendly. The application of the brand refresh started with their graduate recruitment marketing before rolling firmwide across the website and a broad range of marketing communications.

Continuing success

The brand refresh helped to position the firm as one of the UK's key legal players. Working with their clients, we produced a set of images to really show off their hands-on approach. The new colour palette and accessible tone of voice both proved to be highly effective. Today, the brand still supports the business as it grows, expanding existing clients, attracting key new hires and winning new clients nationally and internationally.