The brief

Herd is a digital and technology industry networking and recruitment organisation, with an innovative membership model. The brainchild of its energetic founder, Amy DeBalsi, Herd was borne out of her recognition that Leeds City Region’s digital and tech sector is, in many ways, at the cutting edge. Despite this, tech businesses here are failing to work together effectively. Which means they’re missing out on opportunities to work together and to make the region more famous for its achievements.

Our approach

The idea for the brand takes its inspiration from the need to bring tech innovators together as a group, to become more powerful than the sum of its parts, with a louder voice – to ‘Be Herd’.

To help bring this concept and purpose to life, we have created a bright, energetic and dynamic identity. The different parts move independently but are drawn back together in a variety of formations, by the ordered influence of Herd.

The brand had to appeal to large tech companies, as well as those seeking employment in the sector – often young students and graduates.

Results

The main culmination of our work was Herd’s event at Leeds Arena. We created diverse media and collateral including programmes, T-shirts, animations, signage and more besides.