Expanding the Fontsmith library

Fontsmith, a leading type foundry based in London, is known for creating fonts that are distinctively human and full of character. After the phenomenal success of the 10 Years in Type project, they approached us to help with the launch of three new typefaces. Each font was created and crafted by a different designer and had its own personality and characteristics, but all three shared the corporate font values present in all Fontsmith’s acclaimed work.

Gathering knowledge

Speaking to the font designers, we gathered ideas, inspirations and influencing factors, and established the true essence for each font. A name, story and creative treatment was developed that suited their individual characters but which also worked together as a set. Additional production techniques and finishes were added to each promotional booklet giving an extra special feel to ensure they ended up in the designer’s ‘box of special things.’

Positive response

Launched in 2012 the new fonts were an immediate success with initial sales quickly exceeding expectations. Positive features appeared in all leading design and type blogs and press coverage was overwhelmingly positive. The fonts still have a positive impact on the wider Fontsmith portfolio and continue to sell well as the brand has established itself further as the leading foundry of its type in the world.