East Street Arts
Leeds-based contemporary visual arts charity East Street Arts partner with artists and the community to bring out the best in artists by providing support, mentoring, workspaces and production facilities. However, after 20 years, their branding had become confused and founders John and Karen lacked the tools to communicate what the organisation does or what it stands for in a clear and consistent way.
For the rebrand, we developed a proposition for East Street Arts: as the provider of space, both physical and emotional, to help artists to fulfil their potential. This idea was brought to life with the creation of a white box device that echoes the space East Street Arts provides. To get across the more complex idea of emotional support, a set of images was created, using fractured light to define space. A new We created a new logo, along with a set of guidelines and templates to ease roll-out.
To the next 20 years...
The new brand was applied to brochures, leaflets, social media and marketing campaigns, a website and a range of corporate materials. The brand has met with great success in practice and online, and East Street Arts are pleased to have found themselves with a brand that allows them to be confident and proud of where they are today.