Reflecting on the many conversations we have with our clients, across a vast range of subjects, there's always a common theme. Change. We work with businesses and organisations at critical moments of change, helping them to understand, adapt and progress. And while we've helped others to navigate change, we've shared the same ambitions to seize new opportunities, to embrace change and transform ourselves.
And so, after 39 years as Thompson, we're excited to announce we're rebranding and changing our name. We're becoming ThreeTenSeven. It's an outward sign of the kind of business we've become and the kind of business we want to be in future.
There's been a number of landmark projects driving this transformation. We've helped major organisations like NHS England transform their brand strategies to become more fluid, more digitally engaging, and work with a greater clarity of purpose. And we've confirmed our shared commitment to social purpose, working on sensitive projects that support vulnerable communities, such as survivors of female genital mutilation (FGM) and people recovering from drug and alcohol addiction.
We’ve been in business as Thompson since 1984, building a strong reputation for creative excellence in branding, under the leadership of our founder. So we haven’t made this change lightly. Increasingly though, we’ve developed a more strategy-first, specialist proposition, for which there is clear demand.
The world has changed. Technology and societal shifts have altered how we experience and interact with brands. Cultural attitudes around our relationships with brands – especially where they intersect with our health and wellbeing – have shifted. So, the need has emerged for a consultancy with an understanding not just of brand theory, but also a broad base of other expertise, including change theory and behavioural psychology. This is what we have built, to allow us to transform brands, often as part of large-scale transformation programmes.
As part of our recast strategic branding services, we've developed a suite of programmes tailored to support organisations at critical moments of change they encounter most commonly. We've introduced eight new programmes to guide organisations and businesses through the brand aspects of transformation–among them, accelerated expansion, new brand development and brand architecture. We've developed these services to meet our clients' evolving needs and they cover brand strategy, optimising brand value, visual identity design, employer branding, employee engagement, and brand management.
And so, what about the name?
ThreeTenSeven is inspired by a quote from entrepreneur Jim Rohn:
“There are only three colours, ten digits, and seven notes; it's what we do with them that's important.”
This quote neatly captures our shared belief in the transformative potential of creativity, and has inspired a graphic identity and logo system that brings this to life.
While much has changed, certain things haven't, and won't. Our rebrand is really about formalising what we’ve been doing for years – offering expert advice at a strategic level to C-Suite, to help grow profits, patients or supporters. We’ll continue to offer existing clients the same brilliant services and creative flair they know us for, but also build on that, increasing knowledge through our growing team and expert partners.
So, thank you to our clients, colleagues, friends and partners, both present and past, for supporting us as Thompson over the last four decades. We’re grateful to have your support as we move forward as ThreeTenSeven and look forward to working together soon.
