Using creativity to help people live happier heathy lives is what drives me and all our work at ThreeTenSeven (formerly Thompson Brand Partners).

We aim to motivate and empower people to take control of their health​, working towards a more preventative healthcare system and our work here takes many different forms.

A few years ago we worked with the brilliant team at Psyomics to rework both their Psyomics and Censeo brands, make sense of the product architecture, and develop key messages to help the product get a foothold in the market.

The problem was that for GPs and their patients with mental health issues, the pathway to getting a comprehensive psychiatric assessment is lengthy and inefficient. The primary care system simply doesn't have the resources to respond effectively to the increasing demand for mental health care. So Psyomics, a spin-out from the University of Cambridge, developed a smart solution – Censeo, a digital platform that makes psychiatric assessment radically more accessible to primary care providers.

The Psyomics parent company was still in its infancy and had ambitions to develop multiple products, so we put the energy behind the Censeo brand and developed a set of design tools to help position it alongside some of the most innovative tech in the market. With a Psyomics endorsement we aimed to subtly build the reputation of the parent company, supporting its future growth into other markets.

Over the past 4 years Psyomics has gone from strength to strength, attracting millions in investment and forming some incredible partnerships with the likes of Priory and several NHS Foundation Trusts. The Censeo product has been so successful that it's been merged back into the parent company, positioning Psyomics as the undoubtable leader in digital psychiatric mental health assessment.