Last month, following the climax of our first year as a B Corp, we submitted our first impact report to B Lab. This report means a lot to us. It captures the ambition that we had coming into the year and plots all our many achievements. It’s the first time this business has ever, in 40 years, reported to the world on a set of objectives as diverse as these. And following our rebrand last year it’s our first big expression of the business we want to be.There are some learnings, too — because no one is perfect. And we can now take all that and dive into year two with clearer understanding, clearer processes and an even more engaged team behind us.
We started our B Corp journey because we really believe that business can be a force for good. For us that means a continualeffort to balance purpose with profit, to minimise our footprint onthe earth, to lend our voices, hands, brains and resources to thosewho need them, and to create work that makes people healthier and happier. B Corp helps us stay accountable on that journey.
— Rachel Cook, MD
Our B Corp journey took almost 2 years. Led by Rachel, our MD, we finally got the certification in December 2022. We were incredibly excited to say the least and the process of going through the application had already had a big impact on the business — encouraging us to commit to new ways of running the business, new policies, new reporting, new behaviour. But that was clearly just the beginning and despite scoring well above the average across the B Corp categories of Governance, Workers, Community, Environment and Customers, we could now see that there was an awful lot more to be improved on.
This report documents the journey we’ve been on since the beginning, including the highlights, and the areas we could improve on. It covers all the impact that we’ve had, and where we could have had more. It’s an honest reflection of where we’re at and what we want to do next. There are some case studies that give you a snapshot of some of the incredible work the team has done, too.
It’s been a blast putting it together and we hope it inspires more people and businesses to get on the B Corp journey with us. Enjoy!
