WE WORK WITH BUSINESSES AT CRITICAL MOMENTS OF CHANGE.
There are a series of critical inflection point that are common to brands, businesses and organisations of all sizes, which demand a strategic look at your brand. These are the moments in which we add most value to our clients. Talk to us to understand how one of our eight programmes of support can benefit you.
Brand architecture
Defining, redefining and bringing clarity to the relationship between multiple brands. Clarifying their individual roles , their positionings and relationships to each other. Establishing frameworks to allow for future acquisitions or other changes to branded assets.
New brand development
From new organisations to new products – or those which have emerged organically — we initiate from-scratch design, development and architecture of brand strategy and identity.
Brand mergers & acquisitions
When organisations or products come together, new opportunities and advantages emerge. The same is true when brands intersect. We incorporate brand strategy into every stage of the merger or acquisition of brands, combining cultures and strategies or (re)launching them.
Systemisation, brand management & governance
As organisations mature, the need for systems, management and governance structures to maintain brand consistency become vital. We lead you through the process of building sustainable processes and infrastructure for maintaining a fresh and responsive, yet consistent brand.
Re-centering
A programme providing a strategic brand response to changes in your business, offer or market.
Ensuring your brand remains appropriate, effective and reflective of your offer, as well as truly distinctive among your competitors.
Recovery
Re-imagining and redefining brands, creating differentiation to transform perceptions and help reverse declining business performance.
Rejuvenation
As brands evolve to become more agile and more flexible, a programme of work may be needed to rejuvenate and refresh the brand. To update aspects of a strategy or identity. To optimise relevance, differentiation and modernity, while maintaining existing equity.
Innovation and accelerated expansion
When your business changes, so must your brand. Whether that’s a change in direction, a new innovation, or an expansion into new markets, segments or geographies, we enhance brand performance in times of change, adding new equity and capitalising on what exists.
A robust brand strategy can also lead, drive or inspire changes in direction and new innovations through creative thinking.
