Creativity that inspires and empowers people to live longer, healthier lives.
The NHS 10 Year Plan: why creativity is crucial to its success
MD Rachel's perspective on the NHS 10 Year Plan & opportunities to enable it through brand, creativity & comms
Balancing short-term and long-term impact in healthy behaviour change campaigns
MD Rachel Cook's thoughts on shifting campaign assessment models to balance impact on healthy behaviour change campaigns.
Beyond weight loss: how brands are marketing GLP-1s and holistic health in 2025
2025 sees a shift in the way brands market weight loss; from aesthetics to a gateway to better health.
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Kraków 2025 — In pictures
From the 8–10 October 2025 the team took a trip to Kraków, Poland, to get creatively refreshed, soak up some local culture and learn a little more about each other.
Health communications need to change (& how we’re making it happen)
Health messaging is often sanitised until it’s bland, ineffective and full of jargon. We’re doing something about it.
The Future of Public Transport in Kent
Paul joined MPs, Councillors and transport innovators in Kent to explore how technology can boost passenger confidence, improve inclusivity, and create healthier, more connected communities.
