Creativity that inspires and empowers people to live longer, healthier lives.

NHS 10 year plan, with NHS logo surrounded by a computer nouse, a beating heart icon and a stethoscope
NHS 10 year plan, with NHS logo surrounded by a computer nouse, a beating heart icon and a stethoscope
Insights

The NHS 10 Year Plan: why creativity is crucial to its success

MD Rachel's perspective on the NHS 10 Year Plan & opportunities to enable it through brand, creativity & comms

Illustration portraying behaviour change using blue and black graphical arrows around a circle with a quadrant missing.
Illustration portraying behaviour change using blue and black graphical arrows around a circle with a quadrant missing.
Insights

Balancing short-term and long-term impact in healthy behaviour change campaigns

MD Rachel Cook's thoughts on shifting campaign assessment models to balance impact on healthy behaviour change campaigns.

A scale shows an apple on one side, balanced with GLP-1s on the other side. Attention is drawn to the GLP-1s with arrows and labels such as "Look here", "Be summer ready" and "Fast results".
A scale shows an apple on one side, balanced with GLP-1s on the other side. Attention is drawn to the GLP-1s with arrows and labels such as "Look here", "Be summer ready" and "Fast results".
Insights

Beyond weight loss: how brands are marketing GLP-1s and holistic health in 2025

2025 sees a shift in the way brands market weight loss; from aesthetics to a gateway to better health.

Working across brand, advertising and marketing, we use our deep knowledge of human behaviour to shift perceptions and magnify brand impact.

If you value creative innovation that’s good for business, for people and communities, we should talk.

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A 3d cube with reflective gradient colours on each face, with the title 'the Health Language Project' 'Most health messages fail, but not for reasons you think...' next to it.
A 3d cube with reflective gradient colours on each face, with the title 'the Health Language Project' 'Most health messages fail, but not for reasons you think...' next to it.
Blog

Health communications need to change (& how we’re making it happen)

Health messaging is often sanitised until it’s bland, ineffective and full of jargon. We’re doing something about it.

A man on stage with a purple lit background, with the text 'Please welcome Paul McGuigan' on the screen behind him.
A man on stage with a purple lit background, with the text 'Please welcome Paul McGuigan' on the screen behind him.
Blog

The Future of Public Transport in Kent

Paul joined MPs, Councillors and transport innovators in Kent to explore how technology can boost passenger confidence, improve inclusivity, and create healthier, more connected communities.

Three cut-out style photos of two girls and a boy, on a pink background with the text "Class of 2025" over the top.
Three cut-out style photos of two girls and a boy, on a pink background with the text "Class of 2025" over the top.
Blog

Intern class of 2025

We’ve been lucky to work with three brilliant interns this summer – Daisy, James, and Jess, who brought fresh ideas, energy, and talent to the studio. Here’s what we’ve learned together and why supporting emerging designers matters so much to us.

0113 232 9222
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
Certified B Corporation
Certified B Corporation
The Old Stables
Springwood Gardens
Leeds
LS8 2QB
0113 232 9222
Certified B Corporation